About Us

Welcome to Exquisita Haircare, where passion meets expertise. With over 40 years of experience in the haircare industry, we have dedicated our lives to understanding and celebrating the beauty and diversity of hair. Our journey has been one of learning, perfecting, and now, creating.

At Exquisita Haircare, we believe that haircare is more than just products- Drawing from decades of experience, we’ve worked with professionals, listened to customers, and observed the evolution of haircare needs. Each step has brought us closer to our mission: to craft products that truly care for your hair, bringing out its natural beauty.

Now, we’re proud to introduce the first product in our very own brand. This milestone represents the culmination of years of dedication, innovation, and a commitment to quality. Our products are thoughtfully developed with the finest ingredients, tailored to meet the unique needs of every hair type.

At Exquisita Haircare, we’re not just creating products; we’re building a community of individuals who share our love for healthy, vibrant hair. Thank you for being a part of this exciting journey. Together, let’s redefine haircare excellence.

💜 Salon Orders – Exquisita Purple Shampoo

Trusted by stylists. Loved by blondes. Priced for professionals.

We created Exquisita for stylists who were tired of purple shampoos that over-tone, dry out hair, or just don’t deliver.
Our sulphate-free formula tones brassiness without stripping the hair — and it’s now available in bulk packs made just for salons.

✂️ Why Salons Love It

  • ✔️ Sulphate-free and cruelty-free
  • ✔️ Gentle on sensitised or bleached hair
  • ✔️ Strong violet pigment = real results
  • ✔️ Used at the backwash by stylists across the UK
  • ✔️ Gorgeous lavender scent (not chemical-heavy)

💸 Professional Pricing

Pack Size Price (ex. VAT) You Receive
6 Bottles £41.70 (£6.95 each) 7 bottles (1 free for backwash)
12 Bottles £83.40 (£6.95 each) 15 bottles (3 free for backwash)

All bottles are full-size 250ml in retail packaging.

🛍️ How to Order

  1. DM us on Instagram: @exquisitahaircare
  2. Or email: orders@exquisita.co.uk
  3. We'll confirm your order and send a secure invoice
  4. Orders ship within 24–48 hours 🚚

💬 What Stylists Are Saying

“It’s really neutralising and doesn’t dry out the hair – even my fussiest blondes love it.”
— @thebrooks_hairatelier
“Used it today at the backwash – beautiful clean tone with no dryness.”
— @hairbycarmen
“I’ve heard amazing things about this. Can’t wait to try on my blondes.”
— @bethcullen_hairdressing

📌 For Salons Only

This page is intended for UK-based stylists, salons, and professional users only. Not available for resale or public retail.